Cookie Policy

Last Updated: 30th May 2025

This Cookie Policy explains how isnotworking.co.uk ("we", "us", "our") uses cookies and similar technologies on our website (isnotworking.co.uk, collectively the "Site"). By continuing to use our Site, you agree to the use of cookies as described in this policy and managed through our consent banner.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, mobile phone, etc.) by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We may also use similar technologies such as web beacons (also known as tracking pixels or clear GIFs), pixel tags, and local storage (like localStorage). For simplicity, we will refer to all of these technologies as "cookies" in this policy.

How We Use Cookies

We use cookies for various purposes, primarily to:

Provide and maintain the core functionality of the isnotworking.co.uk Site, including our website status checking service and community-based issue reporting platform.
Understand how you interact with our Site, to analyse usage, and to improve the overall user experience.
Ensure the security and integrity of our Site, preventing fraudulent or abusive activities.
Display relevant and personalised advertisements through our advertising partners (e.g., Google AdSense), which helps support the free operation of the Site.
Remember your cookie consent preferences, managed via our CookieYes solution.
Collect aggregated statistical data about Site traffic and interactions.

Types of Cookies We Use

We classify the cookies we use into the following categories:

1. Strictly Necessary Cookies

These cookies are essential for the Site to function correctly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or basic site operation. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

CookieYes: Used to store your cookie consent preferences. Duration: Typically 1 year.

2. Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site and will not be able to monitor its performance effectively.

Google Analytics (e.g., `_ga`, `_gid`, `_gat_UA-XXXXXX-Y`): Collects information about how visitors use the Site. We use this information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. IP addresses may be anonymised. Duration: Varies (e.g., `_ga` up to 2 years).

3. Functionality Cookies

These cookies enable the Site to provide enhanced functionality and personalisation, such as remembering choices you make (e.g., language preferences or regional settings). They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

On isnotworking.co.uk, functionality cookies are primarily related to consent management (covered by CookieYes under "Strictly Necessary") and may be used in the future for other minor customisations, if applicable.

4. Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by third-party advertising networks (like Google AdSense) with our permission. They remember that you have visited a website, and this information is shared with other organisations such as advertisers. These cookies do not store directly personal information but are based on uniquely identifying your browser and internet device.

If you do not allow these cookies, you will experience less personalised advertising, but you will still see ads.

Google AdSense & Google Partner Networks (e.g., DoubleClick): Google uses cookies to help serve the ads it displays on the websites of its partners, such as websites displaying Google ads or participating in Google certified ad networks. When users visit a Google partner's website, a cookie may be dropped on that end user's browser. Cookies used may include `IDE`, `DSID`, `ANID`. These are used for ad personalisation, frequency capping, campaign reporting, and combating fraud. Duration varies.
Other Advertising Partners: We may also work with other third-party advertising networks. Each partner will use its own cookies and tracking technologies. Please consult their privacy and cookie policies for details.
You can manage your preferences for personalised advertising through our CookieYes consent banner and through your Google Account settings (for Google ads).

Your Choices Regarding Cookies

When you first visit our Site, you will be presented with a cookie consent banner (provided by CookieYes). You can accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time via the cookie consent settings, usually accessible via a link or widget in the Site's footer.

Most web browsers also allow you to control cookies through the browser settings. You can set your browser to notify you when you receive a new cookie, delete individual cookies, or delete all cookies. To find out more about how to manage cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on, available at http://tools.google.com/dlpage/gaoptout.

Please note that if you choose to block or delete essential cookies, our Site may not function correctly. Blocking performance, functionality, or advertising cookies may limit your experience and the features available.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Policy regularly to stay informed about our use of cookies and related technologies.

The "Last Updated" date at the top of this Policy indicates when it was last revised.

Contact Us

If you have any questions about our use of cookies or this Policy, please contact us by email at support@uptimecard.com.

For further information on our privacy practices and how we handle personal data, please see our Privacy Policy.